This graphic evolution reflects the step FIRE is taking today in its development journey. More than a change of image, this new identity conveys a strengthened vision of our business: shaping the logistics real estate of tomorrow by grounding each project in a logic of sustainable transformation that is useful and consistent with the challenges facing local areas.
“This new logo reflects a new momentum for the company after a period of strong growth. It is more structured, more legible, more grounded, and true to the company we have become,” says Julien Mongoin, co-founder of FIRE. “It is accompanied by a redesigned visual language, which will be gradually rolled out across all company materials throughout the summer and at the start of the new season,” explains Louis d’Arexy, co-founder of FIRE.
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